Privacy Policy
Last updated: 12/06/2026
At Grovero, we care about your privacy. This page explains what personal data we collect, why we collect it, and what you can do about it.
Who we are
Grovero B.V. Moezelhavenweg 41, Amsterdam,
Netherlands KVK: 77739787VAT: NL861118881B01
info@grovero.com +31 649 109 242
What data we collect & why
We only collect data we actually need.
When you place an order - we collect your name, email address, delivery address, phone number, and payment details to process and deliver your order.
When you subscribe to the Care Plan - we collect your billing details, subscription preferences, and seed selection history to manage your monthly subscription and deliveries.
When you create an account - we store your name, email address, and order history to manage your account and provide customer support.
When you contact us - we collect your name, email address, phone number, and the content of your message to respond to your enquiry.
When you subscribe to our newsletter - we store your email address to send you updates, growing tips, and news from Grovero. You can unsubscribe at any time by clicking the link in any email.
When you visit our website - we collect technical data about your visit through cookies and analytics tools. See our Cookie Policy for details.
How long we keep your data
- Order and billing data - 7 years, as required by Dutch tax law.
- Account data - until you delete your account, plus 1 year.
- Care Plan data - for the duration of your subscription, plus 7 years.
- Contact messages - 2 years after last contact.
- Newsletter subscription - until you unsubscribe.
- Analytics data - 26 months.
Who we share your data with
We share your data only where necessary to run our service.
Shopify processes our orders, payments, and accounts. Your data is protected under GDPR-compliant agreements.
Payment providers - iDEAL, Klarna, Bancontact, Visa, and Mastercard - process payment data securely under their own compliance frameworks.
Delivery partners receive your name and address to deliver your order.
Our email platform sends transactional emails and newsletters on our behalf.
Google Analytics helps us understand how visitors use our website. It is only activated with your consent.
We do not sell your personal data to anyone.
Your rights
Under GDPR you have the right to:
- Access the personal data we hold about you
- Have inaccurate data corrected
- Request deletion of your data
- Restrict how we use your data
- Receive your data in a portable format
- Object to how we use your data
- Withdraw consent at any time
To exercise any of these rights, email support@grovero.com. We will respond within 30 days.
Complaints
If you believe we are not handling your data correctly, you have the right to lodge a complaint with the Dutch Data Protection Authority:
Autoriteit Persoonsgegevens PO Box 93374, 2509 AJ, The Hague, autoriteitpersoonsgegevens.nl
Cookies
We use cookies on our website. See our Cookie Policy for full details and how to manage your preferences.
Changes to this policy
We may update this policy from time to time. The date at the top of this page shows when it was last updated. We will notify you of significant changes by email.
